New Leveraged & Inverse Jr. Gold Miners ETFs

New Products Enable Both Bull and Bear Investors to Seek to Capitalize on Equity Performance of Domestic and International Junior Gold-Mining Companies

NEW YORK — October 3, 2013 — Direxion, a leader in alternative investment solutions, has launched two leveraged exchange-traded funds (ETFs) tracking the global equity performance of junior gold-mining companies.

The Direxion Daily Junior Gold Miners Index Bull 3X Shares (JNUG) seeks to achieve daily investment results, before fees and expenses, of 300 percent of the performance of the Market Vectors™ Junior Gold Miners Index. The Direxion Daily Junior Gold Miners Index Bear 3X Shares (JDST) seeks daily investment results, before fees and expenses, of 300 percent of the inverse of the performance of the Market Vectors Junior Gold Miners Index.

The index is a market cap-weighted total return index. It covers the largest & most liquid small-cap companies that derive 50%+ from gold or silver mining or have properties to do so. The composite includes companies based in the U.S. and other markets, including Australia, Canada and Singapore. As of Sept. 15, 2013, the index had average and median market capitalizations of $362.46 million and $294.74 million, respectively.

“At a time when a growing number of investors are expressing interest in exposure to companies engaged in the exploration and production of gold, we are offering liquid exposure to this sector with the benefit of added leverage,” said Eric Falkeis, President of Direxion. “These two Funds are designed for traders that wish to take a bullish or bearish stance on the gold-mining industry.”

The ETFs do not attempt to meet their investment goals for periods longer than one day. There is no guarantee that their objectives will be met.

About Direxion

Direxion Funds and Direxion Shares, managed by Rafferty Asset Management, LLC, offer leveraged index funds, ETFs and alternative-class fund products for investment advisors and sophisticated investors who seek to effectively manage risk and return in both bull and bear markets. Founded in 1997, the company has approximately $7.3 billion in assets under management as of 9/30/13. The company’s business model is built on continuous product innovation, exceptional customer service and a commitment to building strategic relationships with distribution partners. For more information, please visit www.direxionfunds.com.

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There is no guarantee that the funds will achieve their objectives.

For more information on all Direxion Shares daily leveraged ETFs, go to www.direxionfunds.com, or call us at 866.476.7523.

The ETFs are not suitable for all investors and should be utilized only by sophisticated investors who understand leverage risk, consequences of seeking daily leveraged investment results and intend to actively monitor and manage their investments. Due to the daily nature of the leverage employed, there is no guarantee of amplified long-term returns. Past performance is not indicative of future results.

DOWNLOAD: Direxion Press Release October 3, 2013